ICON - "Where you Live is Who you Are."
SBG "P" = Sunny Breezy Gal "Pilar"
This is a setting in South Beach (SoBe), Miami Florida, one of the best places to be. The picture is a view of one of the terraces of the ICON building in SoBe. The ICON is truly a spectacular place. The gorgeous interior design was one of the masterpieces of the eclectic designer Phillippe Starck. I really like the motto of the ICON: "Where you live, is who you are." The obvious question that comes to mind then, is J.Lo, or Jennifer Lopez, an ICON? She did after all purchase the penthouse at the ICON for a sum over $9 million dollars..
The marketing, positioning, and branding of this building is AWESOME, and some of the strategies their marketing team used are fantastic, stay tuned to find out some of them.. :-) Has anyone visited any other "iconic" buildings? -